The Antidote to Boring Fashion

Dedicated E-mail: Anedoti

It’s the fuzzy math of current fashion: Generic local store X + generic local store Y = that same old sundress in five different colors.

Slip into something a little more personal with Anedoti. The brainchild of fashionable duo Anne and Ed, Anedoti is a nod to the Italian word for ‘little story’. The online boutique stocks one-of-a-kind accessories (like jewellery from the banks of the river Niger) and unique apparel by up-and-coming, international designers, each with a story to tell.

To hear those stories in person, head to Anedoti’s London shopping and indulgence event, running from 15-17 May, 10 a.m.-7 p.m. You can meet the designers, scope the merchandise and enjoy free pampering treatments.

Craving some savings? Quote DailyCandy at the event and get 10 percent off your purchase. You can even get 10 percent off online orders through 15 June by quoting DailyCandy at checkout. Plus, join the mailing list for the chance to win a £250 voucher for Anedoti wares.

Which all adds up to an extraordinary shopping experience.

Attend the Anedoti event at Gallery 27, 27 Cork Street, W1S 3NG. Shop online at anedoti.com.