London - August 18, 2008

Bless Your Sole

Kings of Neon Customised Plimsolls

You’re rarely the weakest link. You’re unphased by Countdown’s conundrums and you’ve never had to phone a friend.

You’re bright. But are you bright enough?

You will be when you sport Kings of Neon’s customised plimsolls on your feet. The new Brit label emblazons trainers with graffitti-style illustrations and retro motifs for sneaker pimps of every age (and all from a dazzling £24.99).

Get streetwise with the Ghettoblaster Doodle, abstract with the colourful Paint Splatter, or nostalgic with the Pac Man Raver. You can also create your own: splash with a company logo, cult phrase or your favourite design.

Just in case you should want to smarten up your act.

Available online at kingsofneon.com.