London - September 17, 2008

Stitch Craft

C.R.A.F.T. Jeans

Ideas conceived after too many vodkas (hip-hop on the kitchen table, sex with an ex, kebabs at dawn) aren’t always the best.

But occasionally brilliance finds those under the influence.

Just ask designers Michael Kopplstätter and Gideon Day (ex-Helmut Lang and Paul Smith respectively), whose new denim label is the result of a drunken stroke of genius.

C.R.A.F.T. (Can’t Remember a F***ing Thing) is an ode to girls with a rock ’n’ roll soul and a carefree attitude. Choose from stovepipe skinnies, high-waisted straights or baggy boyfriend jeans in washes like Morning After, No Headache and Ash. Then prepare for a night of debauchery.

Just remember to drink responsibly.

Especially if you have alcoholism in your jeans.

Available online at bunnyhug.co.uk. To see styles, go to craft-jeans.com.