London - September 10, 2008

Sykes Seeing

Sykes Clothing

Try to run before you walk and you’re likely to fall over.

Apply the same theory to your wardrobe (i.e., master the basics before attempting a tartan skirt or embellished jumpsuit) and things will fall into place.

That’s where Central Saint Martins graduate Joanna Sykes comes in. Her eponymous collection, which launches this season, comprises twenty perfect separates. They’re pricey (from £158) but these luxury basics will provide the nuts and bolts of your fashion armoury. Think softly tailored jackets, skinny trousers, classic shirts and cool tees in blacks and whites with a classic rock ’n’ roll spin.

And that’s all there is to it.

Basically.

Available at Matches, 60-64 Ledbury Road, W11 2AJ (020 7221 0255 or matchesfashion.com). To see styles, go to sykeslondon.com.