8 October 2008

Go Fetch

Farfetch Online Boutique Launches

Homework-eating dogs. Alien abductions. The Bermuda triangle.

Improbable ideas don’t always convince.

Here’s one that does: Farfetch, a new e-commerce website that allows you to buy directly from twenty of the best multibrand boutiques in Europe — without picking up your passport.

Shop by country (France, Italy, Denmark), boutique (Paristexas, Purple, Maria Luisa), designer (Helmut Lang, Tsumori Chisato, Bi La Li) or style. Label lovers will find the most desirable offerings from heavyweight designers in the Luxe section; nonconformists will love avant-garde pieces in the Lab, while individualists will find eclectic designers in the Cult arena.

Each country, store and buyer has a different take on the same collection, so you’ll find plenty of how-to-wear-it inspiration, plus an exclusive mix of hot, new labels-to-watch.

Far fetched?

You’d better believe it.

Available online at farfetch.com.