London - October 22, 2008

Easy Rider

Lot 78 Leather Jackets

You swagger like a rock star. You’ve learned to break dance. And you’re currently taking beat box lessons with Beardy Man.

It might be time to stop trying so hard.

Lot 78’s leather jackets are an easier path to hip. Super-soft jackets for men and women, made from pliable calfskin or aged and hand-worn leather, are the London-based brand’s specialty, and this season it’s all about pockets.

Choose from black, brown, slate, eggplant or navy for easy chic, or opt for a streetwise patent version. Just add your favourite jeans, some layered tees, a pair of All Stars, and you’re good to go.

Trust us, you’ll be thrilled with your lot.

Available by phone order (020 7736 9735) or e-mail ollie@lot78.com. To see styles, go to lot78.com.