You’ve sampled the Hollywood Cookie Diet and contemplated the Flat Belly Fast, but secretly what you love more than anything is — whisper it — all-day dining.

Now you can have what you want when you want it at Bob Bob Ricard, an all-day English-style brasserie and late-night bar opening in Soho today.

You’ll find breakfast (with toasters at every table), brunch, lunch, afternoon tea (crumpets and cakes), dinner (hearty pies, soups and daily roasts), bar nibbles and late-night snacks (curry, hamburgers and milk shakes). A private salon and basement bar house the nighttime action until 3 a.m.

Designed by David Collins (Connaught Bar, Nobu Berkeley), the interior takes its cue from Edwardian first-class rail travel.

That should whet your appetite.

Bob Bob Ricard, 1 Upper James Street, W1F 9DF (020 3145 1000  or bobbobricard.com).