London - November 17, 2008

Rise Above It

Ascension Clothing

Fess up: you really needed those new boots and that expensive leather jacket. Besides, they’re classics and you’ll wear them forever.

Right?

Get a guilt-free fashion fix with Ascension, a new eco- (and economically) friendly clothing label that has its roots in Manchester.

The statement slogan tees, hoodies and jeans are all made in low-pollutant, solar-powered and certified-fair trade factories using 100 per cent organic cotton and cotton denim as well as ecoprotective dyes. What’s more, 10 per cent of the gross profit from each piece is donated to the Life Association Charity in India, which feeds, clothes, houses and educates orphaned children.

That should ease your conscience.

Available online at adili.com. To see styles, go to ascensionclothing.co.uk.