London - December 30, 2008

Taking a Luva

Luva Huva Knickers

When our L.A. edition revealed a new ecofriendly line of undies, we were proud to learn that the designer was a Brit — so proud, in fact, we thought we’d fly her flag once more.

Originally published 13/06/08.

People may judge your wild nights, skimpy hemlines, and no-fear approach to bachelor No. 3.

But underneath it all, you’re actually quite virtuous.

Well, your undies are at least.

Handmade by textile printer Joanna Ketterer in her London flat, Luva Huva ecochic knickers are created from end-of-line fabrics and remnants. A nod to Ketterer’s upbringing in the British countryside, these feminine skivvies are inspired by washing lines, fresh air, and floral colours.

Also of interest: signature bow- and frill-laden girly boy-short styles like French knickers in organic, bamboo, and vintage fabrics.

Others may be filled with envy.

But you prefer a different shade of green.

Available online at luvahuva.co.uk.