London - August 10, 2009

Sock It to Me

Kvast Printed Socks

On a good day, you feel like you’ve got the world at your feet.

Then you realize you don’t: you’ve got dirty, threadbare socks that nobody sees because you hide them inside your sweaty shoes.

Look to Kvast to put a little spring back in your step. The German designers behind this playful range of socks and knee-highs use an innovative printing technique that makes it possible for hand-painted art and hand-stitched motifs to be reproduced on fabric, leaving each pair with a photorealistic finish.

Detailed drawings, sketches and water colours of fishing boats, forests and other whimsical designs are printed on delicate synthetic fibre. Roll up your jeans or wear them with skirts and shorts — either way you’ll want them on display. And lucky for you, patterns appear on both sides, so they’re reversible.

And perfect for laundry day.

Available online at happyaboutnothing.de.