London - October 21, 2009

No Rain, No Gain

London Undercover Umbrellas

So you lied when you were 17. We did, too. And by the looks of it, so did most of Britain — why else would it always rain on us?

Keep those raindrops from falling on your head with designer Jamie Milestone’s London Undercover, a new accessories line that aims to transform the humble umbrella into the quintessentially British fashion statement it used to be.

Take cover under vivid images of fish and chips (wrapped in newspaper, of course), a mouthwatering English breakfast or a quirky Union Jack plaid. Made from recycled materials (biodegradable handles coming soon), the jolly brollies are environmentally sound, protecting more than just your hairdo.

Next time it rains, you’ll be showered with praise.

Available at Liberty, Great Marlborough Street, W1B 5AH (020 7734 1234 or liberty.co.uk); online at londonundercover.co.uk.

Photo: Courtesy of London Undercover