London - November 10, 2009

On the Up

Ascension Boutique Opens

If navy is the new black and camel is the new grey, where exactly does that leave green?

Still firmly in fashion at Ascension, the new ecofriendly boutique in St. Christopher’s Place. You’ll find cool Fairtrade denim, naturally dyed silk dresses, organic cotton bedding and paraben-free beauty products among the carefully edited fashion and lifestyle products for men and women.

And nary a hemp poncho in sight.

In-house labels Ascension and Ascension Originals provide comfy basics and easy-to-throw-on dresses, while ecochic designers (Bllack Noir, Edun) bring high-fashion glamour to the mix. Emerging sustainable designers craft reworked vintage pieces as well as on-trend boyfriend blazers and versatile knee-high boots made of vegetable-tanned leather.

No need to justify this fashion fix.

It’s a good cause.

Ascension, 28/32 St. Christopher’s Place, W1U 1NZ (020 7487 2588 or ascensiononline.com).

Photo: Courtesy of Ascension

  Ecofriendly, Indie Designers, Organic