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Smug as a Bug in a Rug

smug!

Your place is filled with cool, quirky objects. Your art collection is amazing. And friends love the gifts you give.

Smug?

Not you: we’re talking about Lizzie Evans’s delectable new boutique. The interior and graphic designer spent her youth splashing pocket money on bric-a-brac around Camden and now puts her aesthetics to work at Smug.

The refined retail space retains the rusty old features of the building but contrasts them with modern fixtures and contemporary art. And because the shop is packed to the rafters with an expertly curated selection of retro furniture, handmade toys, melamine kitchenware, textiles and kooky accessories, you might even call it a microcosm of cool.

And we know how Evans’ll feel about that.


Smug, 13 Camden Passage, N1 8EA (020 7354 0253 or ifeelsmug.com).

Photo: Courtesy of Smug

Location
13 Camden Passage
London,, N1 8EA
02073540253
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