fashion -

Sustainable Clothing Goes Directional

123 Sustainable Fashion Concept Store Opens

123 sustainable fashion concept shop opens!

We know what you’re thinking: ethical clothing is better left to your granola-crunching, hemp-wearing, greener-than-thou friends. But a trip to 123 — the sustainable fashion concept store that opened on Saturday — might change your mind.

Formerly a buckle shop rumoured to be a cover for selling illegal guns, the grand three-floor space has done a moral U-turn and now houses exceedingly hip miniskirts, leather shorts and boyfriend blazers, all refashioned from discarded clothing and fabrics.

Enter through the ground-floor gallery, which will soon showcase exclusive collaborations with designers like Christopher Kane. (Still to come: a cafe that turns into a small members club at night.) Climb the wooden staircase to find an on-trend collection of military-style jackets with authentic hardware and rails of jumpsuits, tees, leggings and waistcoats in a wild assortment of textures and patterns.

Even higher: a floor dedicated to established sustainable designer Dr. Noki and his NHS diffusion line’s colourful body-con dresses and reworked cowboy boots. It’s feel-good fashion, with not a bit of hemp in sight.

123, 123 Bethnal Green, E2 7DG (020 7729 8050 or 123bethnalgreenroad.co.uk).

Photo: Courtesy of 123

Location
123
123 Bethnal Green Rd
London, UK E2 7DG
02077298050
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