The Boris Bikes have you hooked (get fit, avoid the tube: it’s a no-brainer) but riding around with that big Barclays sign makes you feel like someone’s billboard.

Snap up your own two-wheeler for a fraction of the price at Going Going Bike — a new eBay-style website where you can bid on new or used bikes. (They work closely with Bike Revolution to make sure they are not selling stolen goods.) Looking for something more flashy? Get your name on the waiting list for a sleek and lightweight Tokyobike, in a range of traffic-stopping colours.

Stay safe and stylish on the road with a Yakkay helmet shell (£95), which has interchangeable hat covers, and attach colourful Knog frog lights (£10) to either your helmet or bike.

Summer in London = be prepared for the inevitable downpour with a rain cape (£35), with detachable hood and thumb hooks. Store your essentials in a waterproof saddle bag (£65) that doubles as a clutch. Use the Bike Portier (£140) from Copenhagen Parts to transport heavier items; the sturdy chrome basket is available in different colours by special order (info@tokyofixedgear.com).

And for the finishing touch, bring a little fun to your daily ride with an animal, flower or cupcake Dring Dring bell (£15-£18).

Photo: justmakeit / Flickr