Set up by three friends who aim to reverse the February gym fall-off, the website helps create a more flexible exercise routine by offering the opportunity to pay as you go.
Choose from an ever-expanding network of more than 100 gyms across London — from an open-air swimming pool in Richmond to the fitness centre at Lords Cricket Ground or the spa at The Landmark Hotel. Just log on, top up and hit the treadmill.
And when you get bored of one gym, simply move on to another. Just how you like it.
For more information, go to payasugym.com, from £3.50.