To: Los Angeles Grocery Stores
CC: L.A. Farmers Markets, CSAS-LA
Subject: Out of the Box Collective
This is a courtesy email to inform you that Out of the Box Collective has launched. You may experience a dip in your business. Do not be alarmed.
There’s simply no way to compete with a grocery service that delivers local, sustainably produced food along with a week’s worth of recipes.
The boxes (Family, Couple, Produce, and Protein) are chockful of farmers market faves like Shepherd Farm’s strawberries, Rancho San Julian beef, and Julia Crookston’s preserves. Owner Jennifer Piette tirelessly makes the rounds to SoCal artisans, ranchers, and farmers to cull their weekly content while chef Sara Woodward (Lucques, Rubicon), whips up healthy, easy-to-follow recipes (Lancashire lamb shoulder with minted potatoes, fennel-marinated pork chops).
So you see, these boxes are anything but square.
Photo: Courtesy of Out of the Box Collective