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fashion

TheEternal Goes for Chic and Awe

Clothes That Are Understated and Hip

theeternal collection!

If you could pick a superpower, it would be to predict the future.

Can’t help you there. But we’ve at least deciphered your wardrobe’s destiny: Find the answers in TheEternal’s fall collection, which hits stores this week.

Taking its name from a William Blake poem (“and eternity in an hour”) and the inspiration for its spring capsule collection from an Edward Weston photo, TheEternal bears a sophisticated polish rare for a town where flip-flops pass for eveningwear.

Tapping into a sexy/edgy minimalist vibe, the line covers cool-kid staples like leather leggings, slinky black dresses, silk maxiskirts, and, of course, the requisite biker jacket. And with L.A. fashion industry vets Michael Abe and Jon Rhinerson behind the seams, it’s no wonder the new label has gotten all kinds of out-of-the-gate buzz.

But we see it sticking around for, like, ever.

Available at Curve, 154 North Robertson Boulevard, between Beverly Boulevard and West Third Street, West Hollywood (31o-360-8008); Satine, 8143 West Third Street, between South Kilkea Drive and South Crescent Heights Boulevard, West Hollywood (323-655-2142); Ron Herman, 8100 Melrose Avenue, at Crescent Heights Boulevard, West Hollywood (323-651-4129 or ronherman.com). To see styles, go to theeternalcollection.com, $153-$1,998.

Photo: Courtesy of TheEternal

LOCATIONS
Curve
154 N Robertson Blvd
bt Beverly Blvd & W 3rd St
Los Angeles, CA 90048
310-360-8008
Ron Herman
8100 Melrose Ave
@ Crescent Heights Blvd
Los Angeles, CA 90046
323-651-4129
8134 W 3rd St
@ S Kilkea Dr
Los Angeles, CA 90048
323-655-2142
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