Style Blender Launches

A Consignment Store with a Twist

style blender los angeles!

Missoni dress: I no longer fit my owner. Thus, I languish in this closet. What shall become of me? EBay? Wasteland? [Gulp] The dumpster?

Valentino bag: If you’re lucky, you’ll go to exclusive new swap club Style Blender. The brainchild of fashion industry gurus Nony Tochterman, Ravid Levy, and Brooke Wilen, the boutique puts a fresh spin on sartorial recycling.

MD: You had me at “exclusive club.” How does it work?

VB: First you become a member; it’s only $30 a month. Then take in your unwanted goods. If accepted, they get appraised on a points system based on retail value, age, and wear and tear. Those points then act as your currency to shop racks of designer treasures (Louboutin wedges, a DVF frock, Gucci handbags).

MD: I’m a special-occasion gown. Will I find a buyer?

VB: Probably quite a few. Members are free to rent an item for an event, then return it dry-cleaned to redeem their points.

MD: A chic communal closet? I’m sold.

Style Blender, 8230 Beverly Boulevard, at North Harper Avenue, second floor, suite 30, Fairfax District (323-212-6002 or styleblenderla.blogspot.com).

Photo: Courtesy of Style Blender

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8230 Beverly Blvd
@ N Harper Ave, 2nd flr, ste 30
Los Angeles, CA 90048