A wise woman once rapped, “Gucci Gucci, Louis Louis, Fendi Fendi, Prada/Basic b*tches wear that sh*t, so I don’t even bother.”
Profanities aside, we agree with Kreayshawn.
Which is why we’re busting a move to Foundry, the new Melrose boutique that showcases the best labels you’ve never heard of.
Owner Aedan MacDonald scours the globe (including the UK, Scandinavia, and Asia) for emerging designers to introduce to his growing legion of L.A. fly girls. For fall, find dainty frocks by Brooklyn design darling Samantha Pleet, breezy JF & Son separates, streamlined pieces by Finnish line Samuji, and more.
Menswear shines a light on Munsoo Kwon and Brooklyn Tailors, while Bex Rox baubles and Collina Strada handbags round out the growing accessories department.
The dopest part? MacDonald will be rolling out his own in-house collections for both players and shorties.
Boom. Mic drop.
Foundry, 7955 Melrose Avenue, between North Edinburgh and North Hayworth Avenues, West Hollywood (310-935-1579 or foundryclothingla.com).
Photo: Courtesy of Foundry