entertainment -

Into the 'Hoods

What is it with Los Angeles? Can’t anyone have proper respect for a neighborhood? New York has tons of easy-on-the-ear acronyms like TriBeCa, SoHo, and NoLIta. (No, WeHo doesn’t count — it’s a whole city.) Why gentrify if you can’t at least get a nickname out of it?

So we propose a few new names for neighborhoods we know and love.

MewFair
Melrose, west of Fairfax
Londoners have the posh shops of Mayfair to call their own; sassy LA ladies have MewFair. There are girly tops at Ruby Mae, sexy underthings from Agent Provacateur, schoolmarm-smart Miu Miu shoes, everything vintage at Decades and Resurrection, and — duh — Fred Segal.

TreLiTo
Triangle east of Little Tokyo
It’s that slice of the Artist Loft District below SciArc (Southern California Institute of Architecture — their abbreviation, not ours!) where “actual” artists live in “actual” lofts. Look for signs of budding storefront life on Traction and Third Avenues.

NAbKin (New ABbot KINney)
Abbot Kinney, between Main Street and Venice
Gentrification’s like a job for this Venice street. The latest: a slew of tasty eateries (Joe’s, Axe, Lilly’s, Hal’s) and a new scene (secret, sexy parties in warehouses and lofts behind restaurants).

V-Lo-Lo
Vermont beLOw LOs Feliz
Once you’re better acquainted, it’s simply V-Lo. So how to become acquainted? Drinks at the Dresden Room, pizza at Palermo, coffee at Figaro, and a punk-rock haircut from the scissor queens of Purple Circle should do the trick.