Where, pray tell, is it written that daywear has to be a total bore? Jeans, tanks, flip-flops. It’s downright stupor inducing. Don’t save the flash for the evening hours. Check out Ladies of the Canyon. Created by friends and Madison co-workers Jessie Gainsley and Vanessa Vasquez, the clothes are perfect for everything from work appointments to poolside lounging. Styles include dresses, halters, pants, shorts, and skirts in cool patterns (think hearts and stripes in fun color combos). Added bonus: The darn things are flattering on almost any body type. So give those overworn cut-offs a rest. After dark shouldn’t be the only time you get to shine. Available in NYC at Scoop, 532 Broadway, at Spring Street (212-925-2886); Scoop, 1275 Third Avenue, at 73rd Street (212-535-5577); or I Heart, 262 Mott Street, between Houston and Prince Streets (212-219-9265). Available in LA at Madison, 113 South Robertson Boulevard, between Third Street and Alden Drive (310-275-1930); or Madison, 8115 Melrose Avenue, at Crescent Heights Boulevard (323-651-3662).