Los Angeles - March 16, 2005

Jolly Rancher

Ben's Ranch =Tech Support

Time to brush up on some vocab.

Luddite (luh-dyte) n. 1. One of a group of British laborers who opposed the development of textile machinery 2. One who fears technological change 3. You.

Cry for Help (cri for help) n. 1. A sign, either conscious or unconscious, given by one in trouble 2. A home office riddled with tangled wires, dormant gadgetry, and total chaos 3. Sound familiar?

Ben’s Ranch (benz ranch) n. 1. A new in-home service, owned by tech whiz Jonathon Fishman, providing support for all aspects of modern life, from laptop woes to BlackBerry queries 2. A tribute to Fishman’s ranching grandfather 3. That rare union of techie brilliance and interpersonal skills that you so desperately need. (Jonathon can actually explain things in a vocabulary you’ll understand.)

Now use them all in a sentence. We trust you can figure that one out.

Ben’s Ranch (310-356-6985 or bensranch.com).