Los Angeles - April 18, 2005

Instant Messaging

Lily Lodge Florist

They say it’s the thought that counts.

So what exactly was the brainwork behind the crumply bunch of tie-dyed carnations that arrived on your doorstep last week?

Instead of sending the wrong message with the average mixed-up bouquet, Lily Lodge lets you be direct. Far from plain, yet sweet and simple, the new florist on Robertson offers straight-up stunning stems and arrangements using flowers like peonies, tulips, ranunculus — and, of course, lilies.

Void of baby’s breath and filler greens, special deliveries arrive in either the store’s signature deep green box tied with a gray ribbon (think oversize Hermès in a new color combo) or a vintage vase from perhaps Lalique or Rosenthal. Details that will definitely help you say it with flowers — whatever your message may be.

Because that Mylar balloon may have the words “I love you” printed on it, but it’s making a very different statement.

Lily Lodge, 644 N. Robertson Boulevard, between Melrose Avenue and Santa Monica Boulevard, West Hollywood (310-360-9400 or lilylodge.com).