Los Angeles - April 13, 2005

Sprinkle, Sprinkle Little Star

Sprinkles Cupcakes Opens

Light-headedness.
Jittery hands.
Heart palpitations.

Then the certain crash.

Shopping in Beverly Hills is full of highs and lows. The solution? Another fix, of course. (This is the 90210, people.)

Sprinkles Cupcakes, a charming new cupcake shop on Little Santa Monica, is just the place to get it. Rich, flavorful frosting and cake that’s neither too dense nor too airy set apart the bakery’s toothsome delights. For neo-traditionalists, there’s pure-as-snow coconut with coconut-cream-cheese frosting. The red velvet will make even steel magnolias swoon. And don’t miss the precious minis, custom loot bags for parties, and treats for furry friends.

Step beyond the chocolate-colored facade and twinkling pink marquee: Brushed concrete floors, natural woods, and sleek stainless steel make Sprinkles a completely modern take on a classic bake shop — and the window seat is perfect for enjoying a chai latte cupcake with a piping hot coffee.

Just what you need to keep the vicious cycle going.

Sprinkles Cupcakes, 9635 Little Santa Monica Boulevard, between North Bedford and North Camden Drives, Beverly Hills (310-274-8765 or sprinklescupcakes.com).