In L.A., there’s no fashion crime more heinous than trying too hard.

(Someone should really tell that to all the under-21 actress/singer/
model/whatever offenders out there.)

Your philosophy? Always err on the side of understatement.

Which is why Lo-Fi is your preferred one-stop clothier. Known for keeping it simple, the purveyor of ’60s and ’70s prep/rock essentials just launched a new signature line — tailor-made for the likes of you. Think quality cotton hoodies, henleys, and tees, as well as premium jeans cut from vintage denim.

They’re preparing to present a more extensive fall collection in a few months, but for now you’ll want to get your hands on their first run of chic basics. So hustle on down and take your pick.

But not too quickly. That wouldn’t look right at all.

Lo-Fi, 1038 North Fairfax Avenue, between Santa Monica Boulevard and Romaine Street, Hollywood (323-654-5634 or lofi.com).