Los Angeles - August 29, 2005

The Legend of Ruby Jean

Rubyjean Boutique

Billie Jean is not your lover.

She’s just a girl who said that you were the one who would dance on the floor in the round.

And obviously she’s nuts and you should stay far away from her, because what the heck is dancing on the floor in the round, anyway?

You’re way better off with Rubyjean. The new shop in the Valley is stocked with goods with a chic ethnic edge from designers like Ecliptica, Nieves Lavi, and Religion, and accessories from up-and-comers like Erika Pena and Jackie Jewels. It was created so that ladies of the Valley wouldn’t have to trek into mainland L.A. to do their shopping, which is good news. But the even better news is that RubyjeanClothing.com has just launched so that city dwellers need not head north for the experience.

And don’t be afraid of stepping outside the lines: Since the store is owner/stylist Zoë Battles-Moore’s highly edited version of what to wear right now, if you see something you like, it’s hard to go wrong.

Just remember to always think twice.

Rubyjean, 15000 Ventura Boulevard, at Lemona Avenue, Sherman Oaks (818-990-2200 or rubyjeanclothing.com).