Rugs get a raw deal. People walk all over them, sweep things under them, and use their name to refer to bad toupees.

The Rug Company is here to even the score. Opening tomorrow in West Hollywood, the company is known all over the world for its high-end handmade floor coverings in both contemporary designs and traditional motifs. Plus, they’ve teamed up with a long list of fashion designers (Marni, Diane von Furstenberg, and Matthew Williamson, to name a few) to bring style into your home.

For the grand opening they’re unveiling a new collection by Vivienne Westwood. Anglophiles will go weak in the knees when they spot the oversize tartan, the magnolia blooms, and the tarnished Union Jack in rich Aubusson wool.

And if you don’t like what you see but have something specific in mind, they’ll work with you to create the design of your dreams. It’s the best thing to happen to your floor in a long time.

To say nothing of for rugs in general.

The Rug Company, 8202 Melrose Avenue, at North La Jolla Avenue, West Hollywood (323-653-0303 or therugcompany.info).