Los Angeles - January 17, 2006

Joon Clever

Joon Concept Shop

Factory outlets and the ultra cable package are what some people’s dreams are made of.

You, however, have been awakened from your slumber by visions of a block-long freezer case holding 1,000 TV-dinner options. Too many choices? Your nightmare.

But don’t be afraid of Joon Concept Shop, a new boutique tucked off the back patio of Silver Lake’s Coffee Table. The collection of men’s and women’s gear and gifts by fresh designers, artists, and authors has been highly edited so as not to overwhelm.

Browse the current stock of Cr8tive Recreation sneaks, Kiserny T-shirts, Taschen books, magazines, CDs, and sunglass selections like Cazal and vintage Porsche. Shiny gold door knocker earrings crown a case of trinkets from Han Cholo, Noir, and Pretti Vacant. The house has two lines: Leber Cashmere and Joon sneakers and stilettos (which should arrive any day now).

Just the right amount of neat and unique stuff to check out — without any humdrum doodads in sight.

It’s like a dream come true.

Joon Concept Shop, inside the Coffee Table, 2930 Rowena Avenue, between Hyperion Avenue and Herkimer Street, Silver Lake (323-660-5666 or joonlife.com).