Say what you mean and mean what you say this Valentine’s Day. This time, with feeling.

“I like you.”
Give your sweet buddies a chocolate heart tart from Buttercake Bakery. Don’t forget homemade valentines: Load up on art supplies at Paper Source.

“I like like you.”
Greet your crush with an unsubtle Spin the Bottle game, and your fancy frilly underthings from new boutique East 13 (356 East Colorado Boulevard, between Euclid and Los Robles Avenues, Pasadena; 626-795-9386) might come in handy. (P.S. Guys’ shopping night is February 11, 6-10 p.m.)

“Luv ya, babe.”
Keeping it casual? Be unboring without going overboard with a House of Petals arrangement and giant truffle hearts filled with four combinations of ganache from Picholine Chocolatier (3364 West First Street, between Beverly Boulevard and Virgil Avenue; 213-252-8721).

“I love you. But here’s the thing …”
Classic. He’s scratchy and won’t get directions. Give him a shave and a haircut from dashing barbershop (not a spa!) The Shave of Beverly Hills and a hand-held touch-screen GPS Garmin Nüvi. Discuss over a romantic dinner at Magnolia (6266 1/2 Sunset Boulevard, between Vine Street and Argyle Avenue, Hollywood; 323-467-0660).

“I love you to the max.”
Love means never being afraid to ask for what you want. Start with Ippolita’s candy-colored gumdrop gemstones (Neiman Marcus, 9700 Wilshire Boulevard, at Roxbury Drive, Beverly Hills; 310-550-5900) and work your way up to a villa at the new Viceroy Anguilla.

“You’re toast.”
Heartbreak happens. But so do massages and martinis. Check in for a Grand Marnier Melt Down or an On The Rocks massage at the newly opened Lounge Spa. V-Day couples’ special: $100 gets an hour-long tandem massage. The Lounge serves Elixir Tonics; for the hard stuff head to Nine Thirty at the W Hotel (930 Hilgard Avenue, between Weyburn & le Conte Avenues, Westwood; 310-443-8211). Order a strawberry-basil Diamond Sapphire martini and it might come garnished with a one-carat diamond pendant from Kraiko.

If, you know, you get lucky.