fashion -

Icon’t Take It Anymore

You never said you were a role model.

But that doesn’t stop the masses from copping your style.

So when you need a little inspiration in order to carry on with your fashionable ways, dip into Iconology, a new boutique on South La Brea.

Quotes from great fashion minds like Coco Chanel and Diana Vreeland cover the walls of the 900-square-foot space. One of only three boutiques in Los Angeles to carry Karl Lagerfeld’s new collection, they’ll be putting new pieces from Behnaz Sarafpour, Zac Posen, and other big names out soon, too.

There are also Tokidoki tees, Habitual denim, accessories from Gerard Yosca and Ann Cherico, and shoes from Marcello Toshi and Jill Stuart. And for those times when you’re just looking for a little chic reference to run with, check their shelves for Assouline and Rizzoli art books. If you’re feeling particularly generous, you could even shop for gifts.

As if you haven’t given away enough already.


Iconology, 353 South La Brea Avenue, between Third and Fourth Streets, La Brea/Miracle Mile (323-965-9666 or shopiconology.com).