Los Angeles - May 15, 2006

Work Your Way Up

Work Custom Jeans

Building perfection can blow up in your face. Just look at what Lisa did to Gary and Wyatt.

So when it comes to creating the jeans of your dreams, leave it to Work. Start from scratch or bring in all the jeans you’ve ever loved anything about, and the experts there will help you create your ideal pair.

The process begins with a thorough fitting. Then discuss the basic cut and special requests like pocket embroidery or customized hardware. Varieties of rigid and stretch denim are always on hand, including dead stock vintage bull, Japanese selvedge, and new weaves from the U.S., Italy, and the Philippines. A second fitting ensures the perfect no-one-comes-between-me-and-my-denim look.

Granted, it’s not cheap (the average price is $350), but you’ll get a discount on multiple orders. The process takes only about a week, and they’ll file your pattern for future reference. So you’re ensured precision, personal attention, and serious artistry.

Totally devoid of any weird science.

Work, 1553 Echo Park Avenue, between Scott and Morton Avenues, Echo Park (213-975-0087).