Los Angeles - June 14, 2006

Push It Real Good

Push Emporium

Bodega-front drunks, late-night cockfights, and keeping up with the Joneses’ chromed-out rims are the little things that make a hood a hood. Just not your hood.

You prefer well-stocked boutiques, friendly florists, and dependable dry cleaners that never ruin, lose, or sell your cashmere sweaters.

So do downtown loft-dwellers Bonnie Kim and Sally Daliege, who just opened one-stop shop Push Emporium, which has all three under one roof.

Choose from local designers like AG jeans, Love by Ya-Ya, Undesigned, and new vintage-inspired sportswear line Tuff Gong by Stefano Aldighieri (formerly of Levi’s and Seven) and Rohan Marley (yes, that Marley, mon). For the clothes you already own, Dirty Girls offers curbside drop-off and same-day services, plus luxe laundry accessories from Tocca. Dandelion Ranch has the flower department covered with a selection of unusual stems and stunning arrangements.

So now, instead of leaving the area in search of sweet duds, beauteous bouquets, or a safe zone for their wardrobes, downtownies can stay put.

Enjoying just another day in the  hood.

Push Emporium, 400 South Main Street, enter on East Fourth Street, between South Main and North Los Angeles Streets, suite 103, Downtown (213-617-1159 or pushemporium.com).