Los Angeles - January 23, 2008

Salon Selected

Oliver Ifergan Atelier

They say if you want something done right, you have to do it yourself.

They obviously never tried to give themselves a pixie fringe.

Before enduring any(more) self-inflicted hair disasters, turn the task over to Oliver Ifergan. After honing his skills in the top salons of Chicago, Paris, and Mexico City and most recently at Privé L.A. and NYC, he now works for pretty, sexy, feminine hair — and handpicked his team of cut and color experts from all over the world to do the same.

Inside his new six-seat salon in So Bev, you’ll find serious style, attentive service, and high design: sleek black and gray walls, mod red shampoo chairs, and a slab wood bar where espresso and wine are always at the ready. Each station is even custom lit to give skin a glow.

They will love it.

Oliver Ifergan Atelier, 205 South Robertson Boulevard, between Charleville Boulevard and Gregory Way, South Beverly Hills (310-967-0100).