Los Angeles - January 28, 2008

Time After Time

La Mer Collections Watches

Your last watch was definitely timeless.

That shiny Fauxlex never ticked a day in its life.

Now’s the hour for a new classic from La Mer Collections. Fresh and functional, they’re priced so you don’t have to work overtime.

The signature style’s quite simple: rounded bezel, cleanly detailed with tiny numerical notches and outlined hands, and a basic stainless steel band that’s nearly an inch wide. Flash a gold- or silver-tone piece or break out with the jazzy color-plated options in black, white, magenta, and teal, all of which have three links near the clasp in an aqua-hued fade.

And all boast a sporty water resistance of up to 30 meters deep.

Even so, you better watch out.

Available at Xin Boutique, 8064 Melrose Avenue, between North Crescent Heights Boulevard and North Laurel Avenue, West Hollywood (323-653-2188 or xinboutique.com).