Los Angeles - March 11, 2008

Seeing Is Believing

Gogosha Optique

Lately you’ve been looking at the world like your glasses are half empty. It’s hard not to when the lenses are scratched, the frame’s out of whack, and that wad of tape is obscuring the view.

Let Gogosha Optique open your eyes.

The bright, modern, new eyewear boutique on the east side features high-end international designers like Theo, Orgreen, and Anne et Valentin. Visionary Julia Gogosha Clark fits your frames based on your physical characteristics (i.e., face shape, brow structure, cheek bones, bridge), lifestyle (will they be run over? mangled by dog? flung by babies?), and personality (architecturally minded? sports buff?). She’ll offer up several pairs with proper proportions, but the style is always up to you.

Once you’ve picked the winner(s), hand over your prescription, and your specs will be ready in four days to three weeks.

But you’ll be feeling glasses half full in no time.

Gogosha Optique, 3208½ Sunset Boulevard, between Descanso Drive and Micheltorena Street, Silver Lake (323-660-1122).