Los Angeles - March 28, 2008

Let You Entertain Us

Simple Party Supply Shop

Everyone always talks about your shindigs. (Except Tanya, for reasons you — and anyone who has ever YouTubed her name and the term sink pee — completely understand.)

So it’s best to be prepared. Simple, a tiny and sweet new party supply shop, has got just what you need.

If you’re throwing, pick up cheery platters; cake stands; and better versions of basic cups, plates, napkins, and such. If you’re going, grab a card for whatever occasion, wrapping supplies, and a light-hearted gift for the host. Either way, don’t forget the pinata. There’s a tidy selection of traditional tissue-papered star and cake shapes, mixed bags of candy, and colorful whacking sticks that come with a coordinated bandanna blindfold.

In the coming weeks, their shelves will fill up, and they’ll introduce full-planning services for all your eensy baby shower, kiddie b-day, or massive wedding needs.

The party’s really just getting started.

Simple, 1102 Mohawk Street, between West Sunset Boulevard and Reservoir Street, Echo Park (213-413-1113).