Los Angeles - July 11, 2008

Spanish Fry

Xooro Fritters Shop Opens

No matter what people say, you can’t keep a good fried food down.

Championing the churro, Xooro (pronounced “sure-oh”) is elevating the traditional Spanish fritter to a new level of gourmet glory.

Inside the modern, all-white snack joint in Santa Monica, the tasty fried dough sticks are made to order from scratch in a loco assortment of batters with an equally loco assortment of fillings. Get a sugar rush from chocolate, dulce de leche, strawberry, and hazelnut sweets or make an out-the-door snack of soon-to-be-added savory flavors like spicy Mexican, salmon, or onion.

Wash it all down with a coffee drink or one of the four different kinds of hot chocolate topped with homemade whipped cream.

Think it will catch on?

Like, for Xooro.

Xooro, 125 Broadway, between Second Street and Ocean Avenue, Santa Monica (310-260-2919 or xooro.com).

  Sweet Tooth