Online - June 24, 2008

Hooked on Phonics

Totokaelo Online Shop Launches

As a kid, there was nothing you loved more than a big bowl of pasghetti. Except maybe cimmanon toast. Or flashing your bagina.

So impossible pronunciation won’t stop you with Totokaelo, a new online shop and social networking site from Impulse, Seattle’s expertly curated women’s boutique.

With the same offhandedly hip aesthetic as the brick-and-mortar store, the slick site allows you to create a profile, make wish lists, and start conversations with other customers. But the real draw is the clothes: a parade of independent and hard-to-find labels like Rachel Comey, Mayle, Play by Comme des Garçons, Yohji Yamamoto, and Isabel Marant.

Totokaelo is password protected (mention DailyCandy for automatic entree), which, yes, is a little exclusive. Then again, it’s a fashion jungle out there.

And somebody’s gotta keep out the aminals.

Available online at totokaelo.com.

  Avant-Garde