Los Angeles - February 25, 2009

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Seneca Rising Debut Collection

seneca rising!

You get your fiery side from a sun in Leo and swoony romantic leanings from a moon in Libra.

But your affinity for tees? That must be a Seneca Rising.

The stars aligned when L.A. lady Andi Ballard (known for first T-shirting the issue with Rebel Yell) custom-developed a super-lightweight tissue cotton and a slew of cleverly charming, surprisingly subtle original prints made for mixing and matching.

Sneak a camo floral top under a rugby-striped racer-back dress, layer long skinny twist tanks with polka-dot cropped vests, or slip on a slouchy floral suspender skirt over an easy V-neck bubble tee. A piece like the perfectly faded mesh inset minidress can be pulled off on its own.

There are already so many smart options and more on the way.

It’s destined to rule your planets.


Available at Oou, 1764 North Vermont Avenue, between Kingswell and Melbourne Avenues, Los Feliz (323-665-6263); online at rarechic.com and revolveclothing.com.

Photo: Courtesy of Seneca Rising

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