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beauty

Vending Out an SOS

Well, this store is systematic, hydromatic, ultramatic.

And though it’s no greased lightning, the new high-tech, Automat-style luxury boutique Utique Shop sure delivers speed. Like no vending machine you’ve seen before, the sleek black glowing box of near instant gratification looms large at Studio Beautymix at Fred Segal Santa Monica.

It’s stocked with 50 meticulously edited, ever-changing musts like Aira Mink eyelashes, Vosges Haut-Chocolat, Memoire Liquide perfume, Bliss hand cream, and Ketty Sean Parisian knit dolls. Just touch an item’s LED-lit window, screen an informational video (or don’t), make your choice, swipe your card, and let the mini robot inside deliver your product to the slot.

It is supreme. The chicks will scream.

So go, go, go, go, go, go, go, go.


Utique Shop, inside Studio Beautymix, at Fred Segal, 500 Broadway, at Fifth Street, Santa Monica (310-394-8509 or utiqueshop.com).

LOCATION
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500 Broadway
@ 5th St, inside Fred Segal
Santa Monica, CA 90401
310-394-9814
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