Los Angeles - August 10, 2009

Taking Care of Business

Pleasure Doing Business Clothing Collection

Do you consider yourself a nonconformist fashion dichotomist? Do you feel pressure to kick your love for tuna crudo and tartinis in order to afford gorgeous garb? Does your go-to store have the slogan Impre$$ 4 Le$$ and a half-hour line anytime of day?

Yes? (Yes!)

Then it will be a Pleasure Doing Business for you.

The L.A.-based debut collection from designer Simone Gonzalez is made up of high-quality, delightfully affordable pieces you won’t have to skip lunch to splurge on.

Frenchie-chic banded skirts are a staple in an array of classic solids, neons, and multistripes galore. Tailored cotton dresses, shrunken blazers, and a tightly edited selection of tops and printed tees round things out.

Do keep your peepers open for the lovely lace minis and ruffled day-t0-nighters hitting this fall.

Cha-ching!

Available at Bettina Duncan at Fred Segal, 420 Broadway, at Fifth Street, Santa Monica (310-394-4787); Ron Herman, 8100 Melrose Avenue, at Crescent Heights Boulevard, Mid-City West (323-651-4129 or ronherman.com); online at revolveclothing.com. To see styles, go to pleasuredoingbusiness.org.

Photo: Courtesy of Pleasure Doing Business