Los Angeles - August 31, 2009

Breaking the Pattern

Plaid Denim Collection Launches

Granny can take the argyle, have the houndstooth, and keep multi-ply quilted florals for herself.

But you’ll fight that old fogy for Plaid.

The debut of L.A.-based Erin McColl’s Southern grunge-meets-Eastside good-time girl line of denim, blouses, and shirtdresses is worth it.

In the FIT grad/AE and Imitation of Christ alum’s kerchief-necked Bandit tops, relaxed Batwing button-downs, and ruffle blouses, the pattern goes from dorm-kid shop-and-romp to former-Sassy-reading sophisticate. Paired with the collection’s skinny, cropped jeans, they’re as right for clam bakes as puddle pouncing, while dandy-style basket-weave vests and raw denim minis are universal backyard BBQ.

So easy and versatile, it can all be yours.

Just sign on the polka-dotted line.

Available at Fred Segal Flair, 500 Broadway Avenue, at Fourth Street, Santa Monica (310-451-7139). To see styles, go to plaidcollection.com.