Online - November 02, 2009

Fine, Have It Your Way

Omne Necklace by Gemma Redux

Help! Help!

Woman screams.

Deep in the heart of Pleasantville, there’s a damsel in distress. She’s worn the same boring jewelry every day since 2007 (hold back your tears, please).

Wait what’s that? It’s a bird. It’s a plane. No, it’s Super Necklace, a.k.a. the Omne by Gemma Redux.

It morphs from chunky choker to open chain necklace to bohemian hair accessory to dangly belt in the blink of an eye — all thanks to a really strong magnet. Don’t believe it? We caught it in the act in today’s video, shot in New York City, er, Gotham.

And here’s the part that really saves the day: It retails for just $98 and up.

You know, in case you wanna hire it for birthday parties.

Available online at gemmaredux.com.