April 2, 2003

Shop Till Someone Else Drops

Intuition, a Boutique and Personal Shopper Business

What’s wrong with being high-maintenance?

So you enjoy the extra attention now and then. It’s called having standards.

Jaye Hersh understands your plight. Her store, Intuition, is half boutique, half personal-shopper service that caters to just your kind. Here’s how it works: Tell Jaye your favorite labels (Paper Denim & Cloth, Chaiken, Petit Bateau, Cosabella, Dillon Rogers, Kai Oil, and Lena Wald, etc.), and she’ll drop off a basket of goodies and pick up what you don’t want the next day. She’ll also provide more extensive services such as going through your closet or hunting down impossible-to-get items (Louis Vuitton Murakami bag, anyone?).

Not surprisingly, Jaye’s service is already a hit among the Hollywood “wife of” set, including Mrs. Denzel Washington, Mrs. Sylvester Stallone, Mrs. Dustin Hoffman, and Mrs. Tom Arnold.

Of course, you can visit the shop yourself.

But why on earth would anyone want to do that?

Intuition, 10581 West Pico Boulevard, between Prosser and Manning Avenues (310-838-4236).