May 7, 2004

The Ice Brand Cometh

Gucci Ice Cube Trays

Is nothing sacred?

Yoga mats. Dog bowls. Condom holders.

The jury’s still out on how much Gucci will suffer the loss of Tom Ford, but one thing isn’t likely to change: the zeal with which they blazon their double G’s everywhere. The latest go-where-no-logo-has-ever-gone-before gimmick? Ice-cube trays.

The G-shaped rocks (which are very Goodfellas-mistress-esque) will delight the Gertrudes, Gillians, and Graces of the world. One-upping label-whore neighbors at summer barbecues will delight the rest. (To the latter: We suggest an extra shot of get-over-yourself tequila in your margaritas.)

Unfortunately, as of press time, there was no word on how Gucci will handle knockoffs or whether they’ll try to muscle in on Campbell’s Alphabet Soup action.

Available at Gucci, 347 North Rodeo Drive, between Brighton and Dayton Ways (310-278-3451); or online at gucci.com.