May 16, 2005

Isn't It Ionic?

Ionic Hair Treatment

Shampoo ads aren’t afraid to make bold claims.

Impossibly bouncy, shiny hair in just one washing? But of course! Locks strong enough to pull an 18-wheeler? Certainly! Paroxysms of orgasmic ecstasy?

Sure, what the heck!

The truth: A bottle of Breck does not a Breck Girl make. No shampoo can transform your tresses (or your mood) so completely.

Once you’ve handled that disappointing blow, try an ISH Ionic Rescue Treatment. The latest technology in hair manageability was created right here in L.A. by Beverly Hills haircolorist Nelson Chan. It’s a condition-heat-and-rinse technique that, in less than an hour, for less than $100 (depending on your hair length), can turn you into the TV hair girl you always knew you could be.

Effects last a month — perky smiles included. No guarantee that you’ll see unbridled pleasure.

But if you’re looking to your hair to provide that, you’ve got bigger problems anyway.

Estetica Salon, 9635 Brighton Way, Beverly Hills (310-274-1553).