July 28, 2006

The Kush Life

Kushcush Swimwear

Your bikini means well.

But every time you look at it, you’re reminded of those five pounds you haven’t lost, that nice waxer you stood up, and the “Devon” tattoo you totally got. (Long story.)

Wouldn’t it be nice if your bathing suit inspired happy thoughts?

A Kushcush bikini might do just that. The flirty two-pieces mix high-style cuts with playful colors and details, and the resulting designs — with appropriately girly names like BonBon, Powder Puff, and Sorbet — invite the right kind of attention with fuzzy balls, festive bows, and frills. Highlights from the 2006 collection include the Preppy Pompom, in bright green with white trim; and the Sweet Valley, a sassy skirtini with dotted texture.

Now the cuts can get skimpy, so be prepared. But they’re so cute and flattering, they may just banish body image issues forever.

Though you may want to reschedule that wax.

Available at Belle Cosa, 130 South Robertson Boulevard, between Alden Drive and Third Street (310-550-9300); Sharon Segal at Fred Segal, 420 Broadway, between Fourth and Fifth Streets, Santa Monica (310-394-4787); online at kushcush.com.