December 8, 2006

Ready to Rox

Rox Boutique

rox on!

You’ll do almost anything to get your rocks off.

But heli-skiing, skydiving, and kite boarding have given you nothing but helmet hair and bruises.

Next time you’re itching for a fix, try getting your Rox on. The new boutique in Studio City will make you jump up and down — not off a cliff.

Explore the mix of up-and-coming designers from around the world. Iro from France, Doma and Bacara from Argentina, and Jani from Switzerland will fuel your adventurous side; finding familiar labels like Bellekat and Fifi Cashmere along the way will help you get your bearings.

But don’t expect to find any carabiners lying around: Lauren Merkin handbags, vintage jewelry, and Diane Samandi dresses, along with armoires and white-washed wooden tables, give the unpretentious shop its ladylike vibe.

So from here on out, leave flying to the birds.

And stick to playing with your new box of Rox.


Rox, 12332 Ventura Boulevard, between Laurel Grove and Rhodes Avenues, Studio City (818-980-0769).

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