February 19, 2008

Soap Opera

Bluwash Detergent

You’ve got the blues.

Or, rather, you had the blues. Until one too many spin cycles turned your No. 1 jeans into a white-streaked, whiskery mess that’s somewhere in the periwinkle family.

Keep the fade away with Bluwash, the new laundry soap designed specifically for denim. It’s formulated to neutralize the color-sucking chlorine and other chemicals found in city water.

Suitable for jeans of all colors and most treatments, you can use Clean just as you would any other detergent. One bottle helps reduce the damage that could be done to 58 pairs. And adding Soft to the rinse cycle ensures your dungarees don’t emerge from the washer feeling like they’ve been woven from hay.

Wash and learn.

Available at Intuition, 10581 West Pico Boulevard, between Prosser and Manning Avenues, West L.A. (310-234-8442 or shopintuition.com).